ABOUT HAIKU


About Us Header


WHO WE ARE


Everyday Adventure Bags


We like to think of life as a string of adventures — not just the epic ones but the little ones you can weave into an otherwise regular day. On your way home. With friends. With family. With all your things. Designed in the beautiful Pacific Northwest, made with durable, eco-conscious materials, Haiku's everyday adventure bags keep your essentials well-organized and yourhands free. Each design is both a love note to nature and an answer to the complexities of daily life. Even on days when your purse resembles a snack bin or your desk drawer, built-in features and pockets ensure there's always a place for your cards or a trail map. Versatile carry options keep your adventurous spirit ready for the unexpected.

 

Everyday Adventure Bags

Haiku Company and Culture


Haiku is owned and led by women — travelers, yogis, athletes, and moms — and our mission is to inspire other women to live healthy, active lives.


We start by designing bags that make our own lives easier while helping us feel and look good. As much as we enjoy fashion, we believe it should never be a reason to pass up an adventure — our bags follow us from the office to downtown to camping trips, and we want them to help you live your fullest life, detours and all.


Being lovers of the outdoors, we also believe in minimizing the impact our products have on our planet. First and foremost, we build our products to last. All of our materials and construction are field and quality tested to ensure they meet our high standards. 


Whenever possible, we use eco-friendly, post-consumer recycled materials to build our bags. You’ll find more information on our fabrics below. 


who we are

HOW WE MAKE OUR BAGS


Sustainability


Let us first clarify: there is no such thing as a 100% sustainable product. All materials — ours included — require natural resources to produce. 

We look at sustainability as a spectrum. The more we can shift toward the sustainable end, the better, and we're constantly looking for ways to do so. This means sourcing responsibly, choosing eco-conscious or recycled materials, and being smart about shipping and travel to keep our footprint low.


Recycled Polyester


Recycled polyester is an amazing and versatile fabric that we've been using to make our bags for more than five years. Also called Recycled PET, or RPET for short, it is made from post-consumer plastic bottles. Curious which ones? PET (polyethylene terephthalate) is one of the most popular plastics in the world, used in plastic bottles and food packaging. A container made from PET will usually have those three letters or the number one stamped on the bottom, inside the universal recycled symbol.


Once the PET is made into fabric, it can enjoy a second life as all kinds of goods — clothing, shoes, and of course, bags!


We use CYCLEPET™ for main body fabric as well as our linings; both are backed with a water-resistant coating.


Using recycled instead of virgin polyester reduces energy use by 50 percent, water use by 20 percent, and air pollution by 60 percent. Each Haiku bag on average saves about nine bottles from the landfill. When we did the math and realized how big an impact this choice would make over time, we went all in and never looked back.


Recycled PET being woven

CYCLEPET being woven at our partner fabric mill in Taiwan.

Why do you call it CYCLEPET?


This is essentially a trademarked brand of recycled polyester made by our textile partner, HOYU. Based in Taiwan, they specialize in manufacturing CYCLEPET, in addition to an entire line of recycled materials. The production process as well as dyes and coatings are all eco-friendly, nontoxic and bluesign® approved — for instance, our water-resistant polyurethane (PU) coating material does not contain isocyanates. Not all recycled polyester out there necessarily meets these standards, so we often refer to ours by the CYCLEPET trademark.


Sounds cool, but how is it made?


Because PET bottles are chemically the same as polyester, the process is similar — but better. First bottles are broken down into PET flakes, which then become smaller pellets. Those pellets are melted down and spun into PET fiber, which is woven into fabric. We made this infographic to help illustrate the process.

From bottle to Haiku bag
CYCLEPET Process
Post-consumer bottles are broken down into PET flakes, which become our CYCLEPET fabric.

Manufacturing Practices


Where are Haiku bags made? 


China


Most of our bags are produced by our longtime manufacturing partner in southeastern China. They have been making high-quality recreational bags for 20 years, and our bags for more than a decade.


We have a close working relationship, corresponding on an almost-daily basis and visiting twice or more a year.


We have a strict and robust code of conduct, and we check up regularly to make sure the factory is compliant. This requires that everyone is of legal working age, has a safe and healthy environment to work in, works reasonable hours, and is paid an adequate wage. We have a no-tolerance policy on child labor, forced labor, coercion and harassment, and severe health or safety issues.


It is popularly believed that China is just where companies go to have goods made cheaply. While this belief persists for a reason, in our industry it is mostly a myth. Some of the most highly developed bag-making infrastructure is now in China, particularly in and around the port city of Shenzhen. Sadly, the infrastructure and skill set needed to bring many of our intricate designs to life is virtually nonexistent in the United States.


While it is our goal to shift more of our production stateside (more on that below), manufacturing in China allows us to deliver the quality of product our customers expect, at a price they can afford.


China
Our factory partner in Southeastern China.


United States


In Spring 2016 we launched a capsule collection, called the Cascades Collection, sewn right here in Seattle. A huge factor in deciding to build product here was our desire to support U.S. businesses and create greater job security locally.


For our capsule collection that we produce here in the States, we buy cotton from U.S.-based businesses. Getting raw materials here is tough and prohibitively expensive, so what this usually means is the raw material is imported, then dyed and finished here.


Our Factory
Our U.S. factory in downtown Seattle.

Our goal is to expand these efforts and create a larger assortment of locally made products. Manufacturing bags in the United States is not an easy road but we’re trying our best and learning more every day.


Got questions? Recommendations of suppliers we should be working with? Drop us a line!